1. 7 Habits Of Highly Effective People

Greetings from Midtown Manhattan. Today I partook of two half-day tutorial sessions. These are my amplified notes from the morning session on eBooks: Business Models and Strategy.

7 Habits Of Highly Effective People

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There’s not much InDesign info here, but it’s good background for what’s to come tomorrow with Adobe, Quark, et al. The panel of speakers covered a list of topics from the perspectives of four publishing markets: trade, higher education, research, and STM (science, technical, medical). The speakers took a novel approach to the session “handout.” Instead of a paper book, PDF, etc, the notes are posted to a that they collaborated on putting together. It has a lot more info from the session and links. One of the hosts jokingly asked us not to edit the wiki while he was presenting.

I was tempted, but listened to the angel on my right shoulder rather than the devil on my left. First and foremost for eBooks, epub is the format to know about. It is an open standard XML-based file format that allows text to reflow and adjust to the size of various screens. Epub is generally thought of as an intermediary format between the authoring/composition tool and the eBook itself. Think of epub as the eBook version of a press-ready PDF.

Not the final product, but a necessary step. Amazon’s and the use proprietary file formats which are basically epub wrapped in DRM. Though others, like Adobe with their and the app for the iPhone use straight-up epub.

The epub is maintained by, the International Digital Publishing Forum. Happily, InDesign CS4 can export to epub through the Export to Digital Editions command. I’m sure you’ll be hearing more about that feature around these parts in the future. Here are some of the options for exporting to epub in InDesign CS4.

There was much talk about the problem of college textbook prices. These books are very expensive and change little from year to year. This engenders a good deal of resentment from students who feel like they’re being gouged. They either end up buying books used, downloading them from a filesharing site, or just going without. We were told that 20% of students now don’t buy the books assigned by their professors. This in turn, pressures the publishers to charge even more per unit to recoup their costs. It’s a “pricing death spiral”, so something’s gotta give.

There was mention of the trend being toward courseware and services as the model going forward, now that content itself is increasingly viewed as “worthless.” Ouch. Social networks are big and getting a whole lot bigger. Is an interesting social network built around books. You build a virtual bookshelf to display the books you’ve read, are reading, or want to read. You can rate and review books, see what’s on your friends’ shelves, create book discussion groups, download your book lists, and so on.

I made a for myself. Geospatial is a big buzzword in publishing now. I’ll have more on that when I write up this afternoon’s session on XML in Practice. The eBook session mentioned, which uses geotagging for journal articles. You enter a search term and it returns the articles plus a map of where they came from.

Here’s a map of articles that mention InDesign. Not exactly sure of the value here, but it is interesting. I think I can see David and Bob. But who’s that down in San Diego? Being an eBook session, lots of folks were anxious to hear Amazon’s announcement of the Kindle 2.